Pepsi’s “Zona Gamer” steps onto the field and kicks off collaboration with DJ Mariio

 

 

Known for their groundbreaking and iconic ways to interact with their audience, Pepsi’s virtual gaming platform known as “Zona Gamer” has just announced a collaboration with DJ Mariio, one of the world’s most influential Youtubers ~currently at 8M Followers~ and primarily known for his content focused on soccer and FIFA. 

With over 2.7 million gamers in the world, the virtual gaming industry is an industry that continues to show unstoppable growth. Gamers alone make up about one third of the world’s population and have practically carved out a virtual world of their own through their tournaments, rankings, and heavy presence.

Pepsi’s Zona Gamer (Gamer Zone) brings together the best technology and offers players a virtual platform that enhances and sharpens their gaming skills for electronic tournaments accompanied by the occasional involvement of top influential streamers. Through this virtual platform, players also have access to exclusive Pepsi merch, such as limited-edition Pepsi cans inspired by the digital gaming culture. 

In this upcoming Zona Gamer partnership, Pepsi will be joining the world of E-Sports tournament with their first Pepsi e-sport Soccer tournament. To join, players must visit mundopepsi.com and register to be a part of the Pepsi Zona Gamer soccer tournament. The lucky winners of the tournament will have the chance to travel to Spain, where they will meet the legendary and insanely talented gamer, DJ Mariio (@djmariio) and will be able to play the final at the Dux Gaming Club – one of the most competitive gaming teams in the world. 

The partnership between Pepsi and DJ Mariio provides an exciting and adventurous opportunity for gamers and also paves the way for Pepsi’s involvement in the virtual and nonvirtual world of soccer. The partnership was made possible through the support of ISL agency, who provided Pepsi with a thorough investigation and strategic approach to the brand’s needs and partnership requirements. Together, ISL and Pepsi x DJ Mariio are providing gamers with a never-before-seen immersive experience combining everyone’s love for soccer and video games; the only question left to ask is if you’re ready to step onto the field. 

Make sure to check back for updates as we continue to roll out more details around the upcoming tournament, and as always, may the best player win.